The Bidtellect Laboratory is an incubator to support big data analytics and digital advertising research, as well as serve as an educational platform.

Students will learn the fundamentals of real-time-bidding and be exposed to billions of programmatic transactions on a daily basis. They will learn and apply big-data technologies such as Hadoop, Kafka and Spark to build predictive models on large data sets and optimize results via real-time data streams. read more