CAP 6807: Computational Advertising and Real-Time Data Analytics
Course Description: This course teaches students basic concepts of computational advertising, with a focus on real-time bidding for displaying advertisement. The class will introduce different key aspects of building platforms for online advertising, the computational requirement, tools, and solutions. The class will cover three major topics including (1) basic statistical machine learning and data analytics skills, (2) Display advertising platforms, tools, and domain knowledge; and (3) Real-time bidding challenges and algorithms. The lectures will include a term project dedicated to the implementation of computational solutions to solve a real-time bidding task, using selected programming language and tools.
Course Terms & Semesters Offered: